PackMint Packaging

Branding Guidelines for PackMint.

Introduction

PackMint Packaging came to PCG with hopes of building a timeless, and strong brand identity for their new business. They wanted a full branding suite, primary logomarks, along with secondary/alternate logomarks. They also stressed the importance of a brand guide, so they can keep a seamless visual identity along multiple mediums for the company.

How PCG approached this project:

Strategy
We wanted to build an identity that emboldened the name PackMint. Our first though was of course, a mint leaf. Not just a basic mint leaf though, we wanted a strong icon and type combination.
Drafting/Conceptualizing
A mint leaf is a pretty basic shape at first glance, so we thought, how can we make a mint leaf more interesting, while keeping the shape recognizable? This is where the use of positive/negative space came into play. Using space like this can allow you to create a more interesting logo, but with minimalistic vibes.
Final Logo Drafting
For this project, we created a strong primary logo, along with a secondary logo, and alternate logos. The primary can be used as the main point of brand identity, secondary can be used for times the postive/negative space isn't a good option. And the alternate logomarks work almost like favicons, easy icons to use for things such as profile pics, and etc.
Building the Brand Guide
The main goal for a brand guide is to give the company a clear road map on how their branding works, and how to use it. This way any new employee, or any creative can easily have a guide on how to properly use PackMint's branding. This is why we provide color palettes, primary font combinations, mock-ups, and more. They have a full picture on what the branding is and how it works.

Final Thoughts

In conclusion this project was extremely rewarding. Being able to create a beautiful brand guide and a strong brand identity for this emerging company was a fun project. Packaging companies tend to stick to basics such as boxes, forklifts, etc. for their icons/logos. Building an identity in a saturated industry is always difficult. PackMint was great to work with and were very happy with their final product!